UI/UX Designer · System Thinker · Visual Strategist

I’m a Berlin-based product designer with 7+ years of experience in UI/UX, visual design, and strategic concept development.

I’ve led the design of SaaS platforms, built scalable design systems, and shaped user experiences across B2C and B2B environments. I combine visual clarity with a deep understanding of product logic, and love creating interfaces that are both intuitive and emotionally resonant.

I’m curious, fast-thinking, and passionate about the future of design at the intersection of AI and interaction.

mymoria

As the sole UI/UX designer at mymoria, a B2C SaaS platform for end-of-life services, I was responsible for redesigning core user flows across web and mobile — creating a product experience that felt calm, intuitive, and trust-based. I combined emotional UX design with AI-powered tools and modular design systems to support users through one of life’s most sensitive moments. The result: measurable improvements in conversion, engagement, and user sentiment — by building clarity where others create friction.

The Verse

An award-winning immersive brand experience for Jack Daniel’s, developed in collaboration with MerciV (NYC). I led the spatial concept, visual direction, and UX architecture across multiple interactive VR floors — blending narrative environments, real-time interaction, and brand storytelling into a seamless virtual experience. My work focused on creating emotional orientation, clear spatial UI systems, and an interface logic that supports multi-sensory exploration.

arise

At arise, I designed and shipped new features to boost retention and engagement, building on the app’s gamified calorie-tracking model. I applied mobile game design principles to UX — integrating feedback loops, progress mechanics, and clear visual incentives. I also helped shape the visual identity and contributed to UI designs featured in the Apple App Store. My work supported measurable improvements in daily active use, onboarding flow, and long-term user motivation.

Payem

Bachelor thesis and concept for an ethical data platform that empowers users to consciously trade their personal data. Payem combines wearables, apps, and a browser plug-in to transform digital footprints into transparent, user-controlled value. The system is designed around data ownership, informed consent, and modular interfaces — turning passive data trails into active, self-determined participation in the digital economy.

camping.info

As Art Director at Camping.info, I built a new brand identity from the ground up — still in use today across app, web, and print. I defined and implemented a cross-platform UX that balances brand consistency, usability, and performance at scale. The design system supports a user base of 800k+ monthly users and enables clear navigation across content-heavy structures, booking tools, and editorial pages.

Get in touch

luca.moos@googlemail.com
+49 1578 5429192

Prenzlauer Allee 26
Berlin, 10405